Our Story
Crafting premium eyewear with passion, precision, and an unwavering commitment to quality since 2005.
The VIP EyeWear Journey
VIP EyeWear was born from a simple yet powerful vision: to create exceptional eyewear that combines timeless design, superior craftsmanship, and uncompromising quality. Founded in 2005 by master optician David Chen, our journey began in a small boutique in the heart of the city.
What started as a passion project quickly evolved into a respected name in the luxury eyewear industry. David's background in both optometry and design allowed him to create pieces that were not only visually stunning but also technically perfect—frames that enhanced both vision and appearance.
Today, VIP EyeWear has grown into an international brand with a presence in major cities around the world. While we've expanded, our core principles remain unchanged: meticulous attention to detail, personalized service, and a commitment to helping our customers see and be seen at their very best.
Our Mission & Values
At VIP EyeWear, we're guided by a set of core principles that inform everything we do, from design and manufacturing to customer service and community engagement.
Exceptional Quality
We source only the finest materials from around the world and work with skilled artisans who share our passion for perfection. Each frame undergoes rigorous quality control to ensure it meets our exacting standards.
Affordable Eyewear
We believe quality eyewear shouldn't break the bank. Our competitive pricing makes premium frames accessible to everyone, without compromising on style, durability, or comfort.
Personalized Service
We're committed to providing an exceptional customer experience, whether you're shopping online or in one of our boutiques. Our team of experts is always ready to help you find the perfect frames for your face shape, style, and vision needs.
Our Journey
From a small boutique to an international brand, explore the key milestones that have shaped VIP EyeWear.
2nd February 2024
The Start
VIP EyeWear was founded by Larice together with her husband, opening its first boutique at Li Hua Plaza, located at old street Bintulu, although the shop is small, but it offers a wide selection of affordable trendy frames with excellent quality at competitive prices.
24th November 2024
The expansion to Garden City
We're thrilled to announce our strategic expansion into the prestigious SK-One Garden City development. Our vision has come to life with two distinctive boutiques—one in the vibrant, open-air SK-One Street Mall where shoppers enjoy the sunshine, and another in the elegant interior of SK-One Mall. This dual presence allows us to showcase our premium collections in complementary settings while reaching a wider audience of discerning customers.
16th January 2025
The Grand Opening, VIP EyeWear SK-One Street Mall
VIP EyeWear went global, opening flagship stores in major fashion capitals and introducing our luxury collection featuring precious metals and innovative materials.
3rd February 2025
The Soft Opening, VIP Eyewear SK-One Mall
We embraced technology with our virtual try-on platform and e-commerce expansion, making luxury eyewear more accessible while maintaining our commitment to personalized service.
Today
Looking to the Future
With a global presence and a loyal customer base, we continue to innovate and expand while staying true to our founding principles of exceptional quality, design, and service.
Meet Our Team
The passionate individuals behind VIP EyeWear who bring expertise, creativity, and dedication to everything we do.
David Chen
Founder & CEO
With over 20 years of experience in optometry and design, David leads VIP EyeWear with a vision for excellence and innovation.
Sarah Johnson
Head of Design
Sarah brings her background in fashion and architecture to create eyewear that perfectly balances form and function.
Michael Rodriguez
Master Craftsman
Michael oversees our production, ensuring each frame meets our exacting standards for quality and durability.
Emily Wong
Customer Experience Director
Emily is dedicated to creating exceptional experiences for our customers, both online and in our boutiques.
Visit Our Boutiques
Experience VIP EyeWear in person at one of our flagship locations, where our experts will help you find your perfect frames.
New York
Experience the VIP Difference
Visit one of our boutiques or explore our collections online to discover eyewear that's as unique as you are.
